---
title: "10,000 business lessons I have yet to learn"
author: "Stan Voo"
url: https://www.99rabbits.com/blog/10000-business-lessons-i-have-yet-to-learn
published: 2009-01-10
summary: "The first ten of the ten thousand business lessons I expected to have to learn. Number four: nothing is worse than doing nothing."
---

# 10,000 business lessons I have yet to learn

Lesson 1. **Use what you have.** Maybe what you think of as a weakness can be turned into a strength.

Lesson 2. **Try everything** that comes to mind, comes to hand, or people suggest. The main thing is to count the results.

Lesson 3. **Don't get distracted. Check the results every day.** Picture the process as a line segment connecting two points: from the entry point (the website, the ad) to the end point (getting the money from the customer). Control the whole process.

Lesson 4. **Don't be afraid**: nothing is worse than doing nothing.

Lesson 5. **When it goes badly, don't give up**: it's part of the process (imagine it's one of the levels of a game that you simply have to get through). The main thing is to keep improving.

Lesson 6. **When it goes badly, fix it.** Try doing the exact opposite. Or just imagine: what if... Try it another way.

Lesson 7. **Don't give yourself time to get scared.** Often, the longer you think, the foggier everything gets. Don't get stuck on it: try.

Lesson 8. **Forget "What an idiot I am, why didn't I think of this before!"** Back then you had different conditions; now you have new ones. Forget the missed opportunities, so you don't miss the new ones.

Lesson 9. **Write down all the duties** and areas of responsibility: let everyone know what's expected of them.

Lesson 10. **Make a list of the companies you envy** and look through their websites (portfolios) regularly. Look, envy them even more, reach for it.