---
title: "A name for a workshop that repairs electronics and all sorts of things"
author: "Stan Voo"
url: https://www.99rabbits.com/blog/a-name-for-a-repair-workshop
published: 2011-11-20
summary: "People don't trust service centers, but they trust a friend who works there. So name the workshop after a person."
---

# A name for a workshop that repairs electronics and all sorts of things

When I wrote the post [about a professional workshop](https://www.99rabbits.com/blog/a-professional-workshop), I forgot to mention one small idea that has been haunting me for a long time.

The thing is, I think people trust today's service centers very little.

They probably hear too often: **it can't be fixed, it's easier to buy a new one** (laptop, phone, watch). I've run into this twice myself: official service centers refused to repair equipment that a "techie" I know later brought back to life.

*In one case, the laptop repair came to 600 hryvnias instead of the 4,000 (about $500) the service center had quoted.*

So in the hard fight against distrust of your workshop, the right [naming](https://www.99rabbits.com/blog/what-naming-is) will help.

The logic is simple: **we trust those we know**. Who is easier to know, a person or an organization? A person, of course.

"A friend of mine works there, you can trust them", right?

Let's name the workshop after yourself! Well, not necessarily yourself: you can invent a hero, a historical figure who founded the business 500 years ago (brewers, chocolate makers and restaurateurs have used this trick for ages).

I think "Andrei Borovsky's Workshop" sounds very solid and inspires trust. Especially if you see this very Andrei inside and know that he personally answers for the work. Besides, a name like this calls up the romance of the days before the 1917 revolution: it resembles the old way of naming all kinds of businesses, which again makes the workshop look durable and reliable in the customer's eyes.