---
title: "Email sign-up confirmation page examples and best practices"
author: "Stan Voo"
url: https://www.99rabbits.com/blog/email-sign-up-confirmation
published: 2015-03-23
summary: "If you are serious about email marketing, tweak your sign-up confirmation page. Seven tips, with examples from Ramit Sethi, Shopify and Blog Tyrant."
---

# Email sign-up confirmation page examples and best practices

Do you know your **email confirmation rate**? If you are serious about your email marketing, you probably should check it. How many subscribers are you losing to a boring, typical ESP double opt-in confirmation? **With a bit of tweaking, your confirmation rate can be improved**. Below are a few good examples of email sign-up confirmation pages I've stumbled upon lately. I turned them into 7 actionable, easy-to-implement tips.

## 1. Introduce yourself

When somebody subscribes to your newsletter, they indicate that they want to know more about you and your business, they want to read your stuff and maybe even connect personally.

> The confirmation page is a good place to introduce yourself and tell a bit more about your newsletter.

You probably haven't had much space or time yet to talk about your business. This is the right place to start. A great example of an [email confirmation page](http://www.iwillteachyoutoberich.com/signup/thankyou/) is Ramit Sethi's at [iwillteachyoutoberich.com](http://www.iwillteachyoutoberich.com/).

> Info-marketers are a great source of best practices that ecommerce stores can use. The newsletter is often their most profitable sales channel, so they know what to do with it. I recommend subscribing to them every time you find one, even if you generally don't like this salesy rich-dad-poor-dad stuff.

Be creative and make your newsletter even more desirable with smart copy and social proof. Ramit uses this "cuteness" tactic to make you feel sorry for not letting him into your inbox.

![](https://www.99rabbits.com/blog/email-sign-up-confirmation-ramit-sethi-confirmation-page1.webp)

*Ramit Sethi from iwillteachyoutoberich.com shows his sad face, asking you to confirm*

## 2. Add your photo

![Tanya, the author of our store's newsletter](https://www.99rabbits.com/blog/email-sign-up-confirmation-image-2.webp) People are so human! Show them a real photo of the newsletter's author. This is your second step towards bringing your personality into the newsletter, which is a great way to build rapport with your followers. *Here's a photo of our store's newsletter author, Tanya. Isn't she cute?*

## 3. Show what they lose if they don't confirm

We are afraid of losing. So much so that sometimes we lose even more because of this fear. Read Wikipedia's article on [loss aversion](http://en.wikipedia.org/wiki/Loss_aversion) for the scientific proof, and then make your readers afraid of missing your emails. Tell them what useful case studies, white papers and great stories you have up your sleeve. Available only after they subscribe.

## 4. Give precise instructions

![](https://www.99rabbits.com/blog/email-sign-up-confirmation-shopify-confirmation-page.webp)

*Like Shopify does*

## 5. Show a screenshot of the confirmation email

![](https://www.99rabbits.com/blog/email-sign-up-confirmation-please-confirm-your-email-address-to-com.webp)

*Like blogtyrant.com does*

Show exactly what the confirmation email looks like in their inbox and where to click.

## 6. Add a link to Gmail search results

What's more, Ramit has created a direct link for Gmail users that searches their inbox for his confirmation email:

![](https://www.99rabbits.com/blog/email-sign-up-confirmation-gmail-direct-link.webp)

You can see it if you visit through this [link with an email address in it](http://www.iwillteachyoutoberich.com/signup/thankyou/?contactId=1466482\&inf_contact_key=a0934f4953bb502299a875952fc29fb076ffe9a24a1f1be5a0fff958ce16a2ad\&inf_field_Email=ivan_ivanoff%40gmail.com\&inf_NklFpWa7iw1IwUwp=). It's a good trick to make sure they actually find your email if you were unlucky enough to land in a spam folder.

## 7. Consider adding urgency

This one is from the info-marketing arsenal too. But what can I do?

![](https://www.99rabbits.com/blog/email-sign-up-confirmation-important-please-activate-your-subscript.webp)

You can use copy or a real timer to add urgency to your confirmation page. We are all lazy, and your subscribers even more so. Entice them to act ASAP.

---

Those were 7 easy steps to power up your email confirmation page. Don't be lazy, make it fun and personal, and you'll get better results from your email marketing.