---
title: "From Gladwell's What the Dog Saw"
author: "Stan Voo"
url: https://www.99rabbits.com/blog/from-gladwells-what-the-dog-saw
published: 2010-03-31
summary: "Show a hand dropping two tablets into the glass instead of one, and you double your sales. A line from Gladwell's What the Dog Saw that stuck with me."
---

# From Gladwell's What the Dog Saw

Herta Herzog once said to one of her clients, a man from Alka-Seltzer:

> "Your ads show a hand dropping an Alka-Seltzer tablet into a glass of water. Why not show a hand dropping two tablets? **You'll double your sales.**"

P.S. I wonder whether this came before the textbook example with Orbit chewing gum?