---
title: "Rozetka's aggressive contextual advertising"
author: "Stan Voo"
url: https://www.99rabbits.com/blog/rozetkas-aggressive-contextual-advertising
published: 2011-04-22
summary: "Search Google for a competitor's store and you get Rozetka's ad, with no store name in the headline. It reminded me of a pharmacy chain's trick with nearby premises."
---

# Rozetka's aggressive contextual advertising

On a Google search for "[protoria](http://www.google.com.ua/search?hl=ru\&source=hp\&q=protoria\&btnG=%D0%9F%D0%BE%D0%B8%D1%81%D0%BA+%D0%B2+Google\&aq=f\&aqi=\&aql=\&oq=\&gs_rfai=)", which is a fairly large online store in Ukraine, the online store [Rozetka](http://rozetka.com.ua) places its contextual ad:

*(Image lost: a screenshot of the Google results for "protoria" with Rozetka's ad.)*

And they don't put their store's name in the ad's headline, trying to catch an inexperienced or inattentive user.

P.S. It reminded me of the story of a pharmacy chain that rents all the nearby premises that might suit competitors and sublets them to other companies.

P.P.S. Thanks to Vladislav Nagurny for the tip. He's a [stylist](http://v2.net.ua/) and a great hairdresser, by the way!