---
title: "A question for developers and SEO specialists: should an online store have a separate URL for each color and size?"
author: "Stan Voo"
url: https://www.99rabbits.com/blog/separate-urls-for-color-and-size-variants
published: 2012-07-27
summary: "Shopping aggregators want a separate URL for every color and size, but reloading the page on each pick is awful. In 2012 I asked how to have both."
---

# A question for developers and SEO specialists: should an online store have a separate URL for each color and size?

A question for developers and SEO specialists. Should an online store reload the page when the shopper picks a color or size? That is, should it have a separate URL for every combination?

On the one hand, that's convenient for exporting product feeds to shopping aggregators.

Here's what [Yandex recommends](http://help.yandex.ru/partnermarket/?id=1124379#12) for exporting products in the "Clothing" category to Yandex.Market, Yandex's price-comparison service:

> **Offer link on your site**
>
> For different color and size variations of one model, it is desirable to give a separate link to your site for each combination of colors and sizes in the offer, but you can also give the same URL for all variants.

\[Yandex goes on to explain that with separate links, a shopper who picked a size and color on Yandex.Market lands on your product page with both already selected, and suggests building the links from the color and size, e.g. `http://best.clothes.ru/product_page.asp?pid=12344&colour=14&size=44`.]

[Google Merchant Center](http://support.google.com/merchants/bin/answer.py?hl=en\&answer=188494#other) takes the same view:

> For variations of the same product, we recommend you submit URLs that pre-select the variant which the user clicked on in Google Shopping.

On the other hand, it means reloading the page whenever a size is picked, which is a disgusting user experience and eats a lot of resources.

Can you use AJAX to pick a size and swap the URL? I think not. My knowledge of technology tells me AJAX means no page reload, and how do you change the URL without a reload?

Besides, you'd have to hide a mass of URLs for individual product combinations from search engines.

Can anyone suggest the best solution?