---
title: "The law of form matching content"
author: "Stan Voo"
url: https://www.99rabbits.com/blog/the-law-of-form-matching-content
published: 2009-10-02
summary: "The longer the sign-up form, the worse the site behind it. A law I formulated in 2009."
---

# The law of form matching content

The more fields you have to fill in to register on a website, the bigger the disappointment that awaits you afterwards. The law of form matching content.