---
title: "On how too much is too much ;)"
author: "Stan Voo"
url: https://www.99rabbits.com/blog/too-much-is-too-much
published: 2012-08-25
summary: "We know that too many options is bad. The interesting part is how to make choosing easier while giving up almost none of them."
---

# On how too much is too much ;)

*(Video lost: a talk by Sheena Iyengar.)*

There's the well-known experiment with some number of kinds of jam, and Sheena Iyengar mentions a variation of it. Yes, we already know that too much is bad too. But the main thing is how to make choosing easier while giving up almost none of the options.