AdWords tip: exclude porn traffic

I don’t like it when my AdWords ads are shown on parked domains, or on place­holder sites that pull in traf­fic through their domain name, espe­cially porn-related ones.

For those who feel the same way, here’s a tip.

Go to “Campaign Summary”, then your campaign. Under the cam­paign’s name there are but­tons for tar­get­ing set­tings, neg­a­tive key­words and “Site and Category Exclusion”. On the “Sites” tab there, add the list of sites from this file (I’ll keep adding to it).

On top of that, you can look through the other tabs and, for exam­ple, under page types, exclude “Domain host­ing sites”: parked pages with no content.