Choose the right working mode for each task

Stas, try to learn to work in two modes: a cre­ative, thought­ful one for com­plex, pro­duc­tive tasks, and a fast one for rou­tine stuff and admin work.

Writing a mar­ket­ing strat­egy, work­ing through ads for con­tex­tual adver­tis­ing, ana­lyz­ing sales: tasks like these need immer­sion, slowly get­ting into the mate­r­ial and tuning in. They’re worth sched­ul­ing for the most pro­duc­tive part of the day. For me that’s the morning. For night owls, prob­a­bly the other way round. I called this mode deep dive, or just “dive”. It’s also fash­ion­able to call it a state of “flow”, but that’s down to luck.

The second mode is “stealth”. In it you scat­ter a crowd of Agent Smiths with quick, pre­cise blows: you go through email, answer on Slack, check interns’ test assign­ments, change pass­words and give access to who­ever needs it.

It’s impor­tant to rec­og­nize in time that the task in front of you is unim­por­tant, and to handle it in stealth mode.

Mark such tasks in advance with a “stealth” con­text tag, if you follow GTD and use contexts. Or make a check­list of quick jobs and work through it at a set time.