I think many people know that reviews on a product’s page boost that product’s orders nicely, especially when the reviews make sense and sound like real people’s opinions. The trouble is, people aren’t always keen to write them. In my own online store, for example, there are practically no product reviews. I still have to figure out why. At kniga.biz.ua, an online store of business books, I spotted a neat trick:
How do I get a discount on the books I want? Discounts go to:
- Regular customers, as thanks for writing reviews of books on kniga.biz.ua. The more of your reviews we publish, the bigger the discount you can get on your next order.
That’s how easily Sergey, who runs the store, gets loads of reviews of his books. Bravo! I’m thinking about how I could do the same.