Neuromarketing: the case of the Polish company LABoratory

My trans­la­tion of the case is far from per­fect, of course, but there isn’t much mate­r­ial like this on the Russian-speaking inter­net at all. The thing is, I’m writ­ing a term paper on neu­ro­mar­ket­ing for my inter­na­tional mar­ket­ing course. That’s how far I’ve cast my line ;)

(The rest of this post, the trans­la­tion itself, was never archived and is lost.)