Business owner’s paradox of quick problem-solving

I’ve been man­ag­ing my busi­ness for 7 years now. All these years I didn’t real­ize I was work­ing in my busi­ness, not on it. I was self-employed. Why? Because of a con­stant flow of requests from my team. I couldn’t do any­thing with­out being interrupted. I was deal­ing with rou­tine tasks and almost com­pletely ignored the impor­tant stuff. Moreover, I grew so attached to my busi­ness that I couldn’t even imag­ine myself doing some­thing else. I still have to con­quer this feel­ing inside.

Part of my moti­va­tion to be avail­able all the time was the idea that I had to be nearby to solve prob­lems quickly as they came up. That worked, but not the way I wanted.

I was indeed fixing easy issues fast (answer­ing a tough client’s ques­tion, fixing minor site prob­lems). But the thing is, those were not the real prob­lems I should have been work­ing on. They came to me largely because it’s easier not to think and not to take on the responsibility. Simply because I accepted them.

What about seri­ous projects? “We need to find a new trans­porta­tion com­pany, because our cur­rent one fails to deliver on time.” These queued up in my enor­mous to-do lists and rarely saw the light of day.

The para­dox is that when you refuse to deal with the rou­tine, they (your staff) start doing it themselves. Often better than you would. And the real prob­lems that require your atten­tion are usu­ally not so time-sensitive. You start to see them instead. You start to fix them faster. Much faster. This is the para­dox I see. You want to be there to fix things fast, and you end up fixing them very slowly.

The solution

Make your­self unavail­able to instant requests from your staff, and lots of issues will be taken care of with­out your attention.