Steve Pavlina’s personal development book at the MIF publishing house

Hahaha! MIF (Mann, Ivanov and Ferber), the well-known pub­lisher of busi­ness books, has released a trans­la­tion of Steve Pavlina’s book on personal development. When I sug­gested this book to them in 2008, they answered that “it’s already being pre­pared at another pub­lish­ing house”. They also sent me a copy of a letter from Artyom Stepanov that said, “In my view, this is exactly that pop psychology.”

I think the book’s “pop-psychologiness” was the real reason they turned it down. Because before this year the book hadn’t come out in Russian at any pub­lisher I know of. Yet in 2010 the pub­lisher “Ves” released it.

So I can say, with some resent­ment, that “Suggest a book to us” from Mann, Ivanov and Ferber is an empty mar­ket­ing trick :(

P.S. Actually, I highly rec­om­mend Steve Pavlina to anyone who cares about per­sonal development. There are, of course, some “quirks” in there, so to speak, but they don’t affect the value of the book.

P.P.S. If even such a respected pub­lisher of busi­ness books doesn’t keep its promises… Maybe they don’t read what they publish?

P.P.P.S. English has a won­der­ful idiom: “Practice what you preach”.