TwiPeople: a pseudo-scientific analysis of Twitter’s population
All Twitter users can be roughly divided into 7 categories (in order of their arrival on the twi-scene):
- Programmers, SEO people and geeks of every kind. Originally they made up the bulk of Twitter’s users, which made it a good way to single out this socio-demographic group for ad campaigns and for testing new services.
- Managers from the internet industry. They came to Twitter to socialize and to collect contacts.
- Marketers: those who came to Twitter to study social media, plus to socialize, plus to promote themselves/their sites and projects.
- Bloggers and journalists. Twitter gave them a shared system for commenting and talking, and, like the marketers, they promote themselves and their blogs there. Many journalists came because of medianext ;)
- Post-LiveJournalers (LiveJournal, LJ for short, being the Russian-speaking internet’s big blogging platform). Fairly recently they’ve started arriving on Twitter in small groups (people who know each other in real life, or LJ friends), because they’ve heard there’s this trendy thing and “everyone’s already there”, but they haven’t yet worked out why.
- Post-VKontakters. They came to Twitter for no clear reason, understood nothing and gave up. As a rule they have few updates, and the last one was a month or a month and a half ago. The post-LiveJournalers often join them.
- Others: a place reserved for answering the question “Well, and where would you put me, then?”
As always in such cases, the boundaries between the groups are arbitrary: lots of people belong to several groups at once, and some you can’t even fit into “Others”.
In future studies I’ll try to derive formulas for users’ twi-activity and the Following coefficient.