What I like about Tumblr

I’ve long been mean­ing to write about Tumblr, the pop­u­lar porn blog­ging platform. And then some­one on good old Facebook asked about choosing an engine for a blog, so I made up my mind.

So, what I like about Tumblr:

Infinite scrolling. Some themes have no pag­i­na­tion: new posts load with AJAX as you scroll. I think this is the future of websites. One online store has done this in its prod­uct cat­a­log, and I think it’s cool.

The community. Like early LiveJournal, and then early Twitter, Tumblr right now is a very con­cen­trated, fairly uni­form com­mu­nity of cre­ative people. You can dig up lots of won­der­ful stuff there. True, the other 90% of the blogs there are pure porn. And I think that’s great too :) The thing is, it’s a handy place to dump pic­tures and bits and pieces from the inter­net that you like, and, well, what­ever else you like…

Under com­mu­nity I’d also put the amaz­ingly easy way of repost­ing con­tent from other blogs on the same platform. What’s usu­ally called “drag­ging it over to your place” takes a few clicks here and is called a reblog.

Scheduled posting. A damn handy way to sched­ule posts with the “queue”: posts are easy to queue up, and they get pub­lished at a set inter­val (though the queue has been seen to hiccup). Or you can use “pub­lish on” and set a spe­cific pub­lish­ing time (haven’t tested it).

Beautiful themes, built for post­ing pic­tures, and a superb slideshow. Here, for exam­ple, are 40 free Tumblr themes.

To see it in action, take a look at the blog of stylist Vladislav Nagurny, which I helped set up. It has exactly those slideshows and the end­less page loading.

Built-in sup­port for the Disqus com­ment system.

Then, for the sake of order, I should dilute these hon­eyed odes to the plat­form a little. What I don’t like about Tumblr: it’s down a lot :(

P.S. I think I should also warn you that Tumblr has a spe­cial social-network mag­net­ism, thanks to the end­lessly refresh­ing feed of your friends’ posts. Beware!

UPD. Yes, it also has publishing by email. Even with formatting. Haven’t tested it.