A diagram of the ideal online store

The labels, trans­lated: the busi­ness model gives cus­tomers con­ve­nient deliv­ery and pay­ment and a usable site, gives the staff good pay, and gives man­age­ment profit; cus­tomers bring the busi­ness model rev­enue; the staff give cus­tomers qual­ity ser­vice; man­age­ment gives the staff rewards and moti­va­tion, prob­lem solv­ing, rules and stan­dards, and gives the busi­ness model for­mal­iza­tion, opti­miza­tion and finance.

Of course, I’m not reveal­ing any secrets of build­ing an online store here, least of all to people who know from expe­ri­ence how busi­ness works in general. This dia­gram is more an exer­cise in draw­ing mind maps :)

I’m pub­lish­ing it simply because I like it.

The only expla­na­tions it might need are these.

1. The “Customers” block is at the top for a reason: it’s meant to stand for customer-centricity (sorry for the near-swear word).

2. The tasks of an online store’s man­age­ment are clearly visible:

• devel­op­ing a busi­ness model (finance) that guar­an­tees cus­tomers a con­ve­nient site and con­ve­nient deliv­ery and pay­ment, and guar­an­tees the staff good pay;
• set­ting work stan­dards and rules;
• solv­ing the non-standard prob­lems the rules don’t cover;
• moti­vat­ing staff to deliver a high qual­ity of cus­tomer service.