Online store products in Google results

News about Google devel­op­ing its Google Product Search ser­vice turns up every now and then. But what caught my atten­tion was the organic search results for online store prod­ucts, that is, for prod­uct pages.

The thing is, a great many online stores, unfor­tu­nately, list prod­ucts they don’t have and can’t even get. To attract traf­fic, obviously. I don’t know how this irri­tated traf­fic con­verts, but I think Google, guardian of clean search results, would def­i­nitely be inter­ested in rank­ing such prod­uct pages properly. I don’t think there are any tech­ni­cal obstacles. An “Add to cart” button is easy enough to tell from the words “Out of stock”, even for a spider :)

But maybe there’s some­thing I don’t know.