The customer is always right!?

All gen­er­al­iza­tions are meaningless.

What’s more, they breed false beliefs that can do harm. They’re so attrac­tive in their sim­plic­ity, and that’s why they take root.

So it is with the claim “The cus­tomer is always right”. You can use it in an ad (though it won’t do much good there either), but as a guide for every­day work? Spare me!

I think it would be better to replace it with some­thing like “My cus­tomer is my friend”. Look: friends aren’t always right, but people don’t stop being friends because of it. You help friends, you talk to them, you sup­port them and make them happy, and friends return the favor.

That’s my little busi­ness philosophy.