*Observations about advertising, that is ;)
Observation no. 1. The Odesa optician’s chain Tochka Zreniya (“Point of View”) makes great use of ordinary city sewer manholes to advertise its shops. I don’t know, maybe this is old news, but their method really stuck with me:
(Image lost: a sewer manhole used to advertise the Tochka Zreniya optician’s.)
Observation no. 2. At Obolon, the Ukrainian brewer, or whoever makes that beer, they’ve grasped one recent consumer trend. Shoppers look for food with the shortest shelf life, assuming it’s less stuffed with preservatives.
(Image lost: the Obolon billboard.)
Having figured this out, Obolon wrote on a billboard: “Shelf life cut threefold”. It’s not clear, though, whether the brewing technology changed or it’s just a marketing ploy.
Observation no. 3. A clothing shop (factory-made Turkish clothes, by the way!) on Torhova Street in Odesa decided to save on a sign and be original at the same time. Here’s what came of it:
(Image lost: two photos of the shop’s graffiti sign.)
The guys who painted it most likely did it for the sake of that line in the corner: “Graffiti design: 067 xx xx xxx”. That is, for free. The shop owner got a sign, and they got an ad. Isn’t that fusion marketing?
An observation about observations. As I’ve written before, to become a professional, you need to learn from others. These are no Cannes Lions, of course, but maybe these observations will nudge you toward something original and profitable for your business.