Rozetka’s aggressive contextual advertising

On a Google search for “protoria”, which is a fairly large online store in Ukraine, the online store Rozetka places its con­tex­tual ad:

(Image lost: a screen­shot of the Google results for “pro­to­ria” with Rozetka’s ad.)

And they don’t put their store’s name in the ad’s head­line, trying to catch an inex­pe­ri­enced or inat­ten­tive user.

P.S. It reminded me of the story of a phar­macy chain that rents all the nearby premises that might suit com­peti­tors and sub­lets them to other companies.

P.P.S. Thanks to Vladislav Nagurny for the tip. He’s a stylist and a great hair­dresser, by the way!