On how too much is too much ;)

(Video lost: a talk by Sheena Iyengar.)

There’s the well-known exper­i­ment with some number of kinds of jam, and Sheena Iyengar men­tions a vari­a­tion of it. Yes, we already know that too much is bad too. But the main thing is how to make choos­ing easier while giving up almost none of the options.